Key Takeaways
If you have searched for Botox pricing lately, you’ve probably found numbers all over the map. A forehead session listed at $150 somewhere, and the same treatment is quoted at $600 somewhere else. Both prices are technically accurate, and that is exactly why this guide exists.
The real cost depends on which areas you treat, how many units those areas require, and what your injector charges per unit. This breakdown covers all of it: every treatment zone, real unit counts, what you will actually pay at a clinic priced at $12 per unit, and the specific variables that push costs higher or lower. To start, you may want to review what Botox injections involve before comparing prices.
The short version: forehead Botox runs $150 to $600 depending on your muscle anatomy. A full face treatment ranges from $600 to $1,500. A $12 per unit rate is at or below the national average for Texas medspas. The details behind those numbers are what matter.
Most clinics charge by the unit, not by the treatment area, and that distinction matters more than most people realize.
One unit is a standardized dose. Your face needs a specific number of units based on your muscle strength, the area being treated, and how expressive you naturally are. Two patients treating the same forehead can need completely different unit counts and pay different amounts as a result.
The national range in 2026 runs from $10 to $20 per unit. In Texas, where the medspa market is competitive, you will generally find pricing on the lower end of that range without sacrificing clinical quality. At InjectCo, Botox is $12 per unit with a 40-unit minimum. That minimum is clinical, not commercial. Treating fewer than 40 units often means addressing one muscle group without balancing the surrounding ones, which creates asymmetry or uneven results over time.
Here is what real unit counts look like in dollar terms.
The difference between a $200 session and an $800 session is almost never the price per unit. It is how many muscle groups you treat. More on that below.
The forehead is the most requested treatment area. Most patients come in asking about horizontal lines, the creases that appear when you raise your eyebrows. These are dynamic wrinkles. They form from repeated muscle movement, not from volume loss.
Forehead Botox typically requires 10 to 30 units. Someone with a shorter forehead and lighter muscle activity might need 10. A patient with a tall, expressive forehead and a strong frontalis muscle often needs closer to 30. Men generally require 20 to 30 percent more units than women for the same areas because male facial muscles are denser, so a man treating his forehead alone could need 25 to 35 units where a woman needs 15 to 25.
At $10 to $20 per unit, forehead Botox lands between $150 and $600 per session.
One nuance most pricing guides skip: treating the forehead in isolation sometimes causes the brow to drop. The frontalis muscle both creates forehead lines and lifts your brows. Relaxing it without balancing the glabella (the 11 lines between your brows) can create heaviness around the eyes. Most experienced injectors recommend treating both areas together. It is not upselling. It is how you get a result that actually looks right. You can see more on Botox for forehead wrinkles and what results to expect.
Adding the glabella means adding approximately 15 to 25 more units. Combined forehead and 11-line treatment uses roughly 30 to 50 units total. At $12 per unit, that is $360 to $600 at InjectCo.
Treating both areas in the same session gives your injector full control over the final result: how the brows sit, how animated you look, and whether the upper face moves naturally or looks flat. When these two muscle groups are balanced, the outcome reads as refreshed rather than treated.
The glabella, the area between your brows, is one of the most expressive zones on the face. The vertical lines that form there, often called 11 lines or frown lines, can make you look frustrated or tired even at rest.
Treating this area alone typically requires 15 to 25 units. Cost range: $150 to $500 depending on the rate per unit. At InjectCo’s $12 per unit rate, that works out to $180 to $300.
One important clinical note: the glabella is formed by two muscles, the corrugator supercilii and the procerus. Most patients have a dominant side. A skilled injector maps this before treating, because under-treating one side leaves a lopsided result. Over-treating both without assessing which side pulls harder can flatten the area in a way that does not look right.
Treating the 11 lines without addressing the forehead at all can occasionally make the forehead feel more active by comparison, since one set of muscles is fully relaxed while the other continues moving at full strength. For most patients, combining both areas in the same session produces the most balanced, natural-looking result.
According to the American Board of Cosmetic Surgery, glabellar lines are among the most clinically studied areas for neuromodulator treatment, with results typically lasting 3 to 4 months.
Crow’s feet are the fine lines that fan out from the outer corners of the eyes when you squint or smile. They are one of the earliest areas where Botox delivers a noticeably refreshed result, partly because even small improvements in this zone register immediately.
Treating crow’s feet requires 10 to 20 units per side, for a total of 20 to 40 units across both eyes. At $10 to $20 per unit, expect to pay $200 to $800 depending on your unit count and clinic pricing. At InjectCo’s $12 per unit rate, a crow’s feet treatment runs $240 to $480.
Both sides must be treated in equal amounts. Asymmetry in crow’s feet dosing is visually obvious, because one eye will look tighter than the other with every expression. An experienced injector assesses each eye independently before placing a single unit.
Many patients choose to combine crow’s feet with forehead and 11-line treatment in a single session, which gives the most natural, balanced look across the full upper face.
A Botox brow lift is not a surgical procedure. It is a targeted injection technique that relaxes the muscles pulling the brows downward, allowing the muscles that lift the brows to work more freely. The result is a subtle but visible lift, usually 1 to 3 millimeters, that opens the eye area and softens any heaviness above the lids.
Brow lift Botox typically requires 5 to 10 units total, about 2 to 5 units on each side, placed precisely in the orbicularis oculi, the muscle responsible for pulling the brow down and in. Because the unit count is small, the cost is proportionally lower than larger treatment areas.
At $10 to $20 per unit, a brow lift Botox treatment runs $50 to $200. At $12 per unit, that is $60 to $120 at InjectCo.
Most patients include brow lift Botox as part of a combined upper face treatment rather than booking it as a standalone session. When combined with forehead and 11-line treatment, the injector can precisely calibrate the brow position as part of the overall plan rather than correcting for it separately.
Masseter Botox is in a different cost category than facial Botox. The masseter is a large, powerful jaw muscle, one of the strongest in the body by pound per square inch, and relaxing it requires significantly more product than any area of the upper face.
Masseter treatment typically requires 40 to 60 units per side, for a total of 80 to 120 units across both sides. At $10 to $20 per unit, masseter Botox costs $800 to $2,400 per session. At InjectCo’s $12 per unit rate, that comes to $960 to $1,440.
The higher cost reflects the clinical reality of treating a large muscle, not a markup. Patients seeking jaw slimming (softening a square or heavy jawline) or TMJ relief (reducing grinding and clenching pain) typically need the higher end of this range, while maintenance sessions after initial slimming has occurred may require fewer units.
Results from masseter Botox take longer to become visible than upper face treatment, typically 4 to 6 weeks rather than 7 to 14 days, because the muscle gradually softens rather than relaxing immediately. Most patients see meaningful jaw slimming or grinding relief within 6 weeks.
Duration also differs. Masseter results tend to last 4 to 6 months, slightly longer than forehead or 11-line results, because the masseter is a larger muscle that metabolizes the product more slowly in many patients.
“Full face Botox” means different things at different clinics. A true full-face treatment generally includes the forehead, 11 lines, crow’s feet, brow shaping, DAO (the muscles that pull the mouth corners down), and sometimes the masseter for jawline contouring.
Here is what a full-face treatment typically includes and the unit count for each area.
| Treatment Area | Units Needed | Cost at $12/unit | Typical Range |
| Forehead | 10-30 units | $120-$360 | $150-$600 |
| 11 Lines (Glabella) | 15-25 units | $180-$300 | $150-$500 |
| Crow’s Feet | 20-40 units | $240-$480 | $200-$800 |
| Brow Lift | 5-10 units | $60-$120 | $50-$200 |
| DAO / Mouth Corners | 5-10 units | $60-$120 | $50-$200 |
| Full Upper Face Total | 50-85 units | $600-$1,020 | $600-$1,500 |
| Masseter / Jaw (optional) | 80-120 units | $960-$1,440 | $800-$2,400 |
Without the masseter, a full upper-face treatment uses roughly 50 to 85 units. That puts full-face Botox cost between $600 and $1,500 depending on unit count and provider pricing.
The question of full face versus targeted areas often comes down to how you want to look. Treating only the forehead while leaving crow’s feet and 11 lines untreated can make the treated area look obviously different from the untreated ones, a visual tell that reads as “work done.” A balanced approach, even at a lower unit count per area, tends to produce results that read as natural.
Baby Botox is not a different product. It is a reduced-dose treatment strategy. Instead of the full unit count needed to fully relax a muscle, baby Botox uses 30 to 50 percent fewer units to soften expression lines while preserving more natural movement. The goal is a look that is refreshed without being obvious.
Because the unit count is lower, the cost is proportionally lower. A baby Botox forehead treatment using 8 to 15 units runs $80 to $300 at $10 to $20 per unit. At $12 per unit, that is $96 to $180 at InjectCo.
Preventative Botox follows a similar approach. Starting treatment before lines become deeply set at rest means using fewer units per session over the long term. The math works in your favor, because softer dynamic lines require less product to maintain than static lines that have had years to deepen. You can read more about preventative Botox and whether it works.
Forehead Botox results typically last 3 to 4 months. The actual duration varies based on several factors, and understanding them helps you plan your maintenance schedule and annual cost.
Metabolism is the primary variable. Patients who exercise intensely or have naturally faster metabolisms tend to process Botox more quickly and may find results lasting closer to 10 to 12 weeks. Those with slower metabolisms often maintain results for 4 to 5 months.
Unit count also affects duration. Under-dosed treatments, a common outcome at discount clinics, wear off in 6 to 8 weeks instead of 3 to 4 months because there was never enough product to fully relax the muscle. This is why chasing the lowest price per unit often results in higher annual costs.
Daxxify, a newer FDA-approved neuromodulator available at InjectCo, can extend results to 5 to 6 months, reducing the number of sessions needed per year from 3 to 2 for most patients. For a forehead treatment at comparable dosing, the annual cost often works in Daxxify’s favor despite the higher per-session cost. You can read the complete guide on how long Botox takes to work and last.
| Treatment Area | Units Needed | At $12/unit | National Range | Notes |
| Forehead | 10-30 units | $120-$360 | $150-$600 | More for men; less for baby Botox |
| 11 Lines (Glabella) | 15-25 units | $180-$300 | $150-$500 | Treat with forehead for balance |
| Crow’s Feet | 20-40 units | $240-$480 | $200-$800 | Both sides treated equally |
| Brow Lift | 5-10 units | $60-$120 | $50-$200 | Usually combined, not standalone |
| DAO / Mouth Corners | 5-10 units | $60-$120 | $50-$200 | Lifts downturned corners |
| Forehead + 11 Lines | 30-50 units | $360-$600 | $360-$1,000 | Most common first treatment |
| Full Upper Face | 50-85 units | $600-$1,020 | $600-$1,500 | Forehead + 11s + crow’s + brow |
| Masseter / Jaw | 80-120 units | $960-$1,440 | $800-$2,400 | Jaw slimming + TMJ relief |
| Baby Botox (reduced dose) | 8-15 units | $96-$180 | $80-$300 | 30-50% fewer units, softer look |
These ranges reflect the national spectrum from budget clinics to premium injectors. Where you fall in that range depends on the factors covered in the next section.
The price per unit is only one piece of the equation. Several other variables determine what you actually pay.
There is a real difference between an injector with two years of experience and one with a decade of hands-on work, cadaver training, and a track record with complex cases. More experienced injectors often charge more per unit, and that gap is usually justified. Botox in the wrong hands can cause asymmetry, brow drop, or results that wear off unevenly. You’re not just paying for the product; you’re paying for the judgment that comes with placing it correctly.
At InjectCo, a licensed nurse injector with physician oversight performs every treatment. Jen Adams, RN BSN, is cadaver-certified and trains injectors regularly. InjectCo is LegitScript certified, which means it has passed third-party verification of its clinical standards, staff credentials, and prescribing practices. That certification is not automatic. It requires ongoing compliance with healthcare regulations that go beyond standard medspa licensing. You can also review how to find a reputable injector before you book anywhere.
Clinics in major metro areas, including Dallas, Austin, New York, and Los Angeles, tend to charge more per unit than those in smaller markets. Higher overhead, higher demand, and different patient expectations all push pricing up. Texas has a competitive medspa market, which keeps pricing more accessible than coastal cities without sacrificing clinical quality. InjectCo’s $12 per unit rate reflects this market position: below the Texas average while maintaining nurse-led, physician-supervised standards.
Botox is one of several FDA-approved neuromodulators. Dysport, Xeomin, and Daxxify are all FDA-approved alternatives. Dysport is priced per unit but uses more units for the same effect. Xeomin is typically priced similarly to Botox. Daxxify costs more per session but results last 5 to 6 months, which changes the annual cost math for consistent maintainers. You can read a full Daxxify vs Botox comparison.
Some people have strong, active facial muscles that need more product. Men typically require 20 to 30 percent more units than women for the same areas because male facial muscles are generally denser. If you have had Botox before, your injector may adjust your unit count based on how your muscles responded previously. Results that faded quickly often indicate under-dosing, while results that lasted 5 months or more may mean a lower maintenance dose is sufficient.
Discount Botox is real. You have probably seen “Botox parties” or “$6 per unit” promotions. Here is what is usually happening.
Lower prices often mean fewer units, not just a cheaper rate. Treating the forehead with 8 units instead of 20 produces results that wear off in 6 to 8 weeks instead of 3 to 4 months. You end up booking more sessions, and the annual cost often exceeds what you would have paid at a properly dosed clinic. Research published in the Journal of Clinical and Aesthetic Dermatology found that sub-therapeutic dosing is one of the most common reasons patients report early Botox wear-off, a complaint that leads to either booking more frequently or switching providers entirely.
An injector who places Botox too low on the forehead can cause brow ptosis, a heavy, drooping brow that takes 8 to 12 weeks to resolve on its own. No reversal agent exists for Botox. You simply wait. The financial cost is zero, but the quality-of-life impact is real.
Abstract ranges are useful. Concrete examples are more useful. Here is what common treatment scenarios look like at $12 per unit.
| Scenario | Units | Total at $12/unit | Who It’s For |
| Light forehead only | 20 units | $240 | Mild lines, smaller forehead, first-timer feeling cautious |
| Forehead + 11 lines | 40 units | $480 | Most common first treatment. Balanced result for the upper face. |
| Forehead + 11 lines + crow’s feet | 60-65 units | $720-$780 | Full upper face without lower face or jaw. Looks refreshed all around. |
| Full upper face balancing | 70-80 units | $840-$960 | Forehead + 11s + crow’s feet + brow shaping. “Refreshed, not done.” |
| Full face with jaw contouring | 100-130 units | $1,200-$1,560 | Full upper face plus masseter Botox for jaw slimming or TMJ. |
Cosmetic Botox is not covered by health insurance. The exception is Botox for medical conditions, including migraines, hyperhidrosis, or TMJ dysfunction, which may be covered depending on your plan and provider. If you are seeking cosmetic treatment, plan for out-of-pocket costs regardless of your insurance coverage.
HSA (Health Savings Account) and FSA (Flexible Spending Account) funds generally cannot be used for cosmetic procedures, including cosmetic Botox. Medical applications may qualify, so check with your benefits administrator if you are seeking Botox for a diagnosed condition.
Financing options make the cost manageable for most patients. InjectCo accepts CareCredit and Cherry Financing, both of which offer monthly payment plans with no hidden fees. Spreading a $480 combined forehead and 11-line treatment across four monthly payments brings it to $120 per month, comparable to many monthly subscriptions people pay without thinking twice.
InjectCo does not charge membership fees or require subscriptions to access its pricing. Every patient books at the same flat rate of $12 per unit with no minimum purchase beyond the clinical 40-unit floor.
If you are looking for Botox in the Dallas-Fort Worth area or beyond, InjectCo has nine locations across Texas: Dallas, Fort Worth, Plano, Colleyville, Argyle, Waxahachie, The Woodlands, Cleburne, and Austin.
Every treatment is 100 percent nurse-led with physician supervision. InjectCo is LegitScript certified and has treated tens of thousands of patients across the network. Appointments are available seven days a week, 8AM to 8PM, with same-day booking available. Botox is $12 per unit with no membership fees or hidden charges. Flexible payment options through CareCredit and Cherry Financing are available at all locations.
People often delay Botox thinking they will start “when the lines get worse.” The math works the other way. Preventative Botox for forehead wrinkles slows the deepening of lines over time, meaning you may need fewer units per session as years go on, not more. Static lines, the ones visible at rest, need significantly more product to address than dynamic lines that only appear with expression.
Overall, starting earlier generally means spending less over a lifetime of maintenance.
The numbers in this guide give you a solid baseline. The exact cost for your face depends on your specific muscle anatomy, which areas you want to treat, and the result you are after. In the consultation, a nurse injector reviews your face, explains the unit count you would need for your goals, and gives you a clear estimate.
Book a free virtual consultation and a licensed nurse injector will map your unit count and give you a clear cost estimate before you commit to anything.
You can also call or text (817) 533-7676 any day between 8AM and 8PM. Spanish-speaking patients can reach the team at (469) 804-9964.
Forehead Botox typically costs $150 to $600 depending on how many units you need. Most patients use 10 to 30 units. At InjectCo’s $12 per unit rate, forehead treatment alone runs $120 to $360, though the 40-unit minimum means most patients treat the forehead alongside the 11 lines for balanced results, bringing the typical cost to $480 for both areas combined.
A targeted treatment (forehead only, or 11 lines only) typically uses 15 to 30 units and costs $150 to $600. A full upper-face treatment covering the forehead, 11 lines, crow’s feet, and brow shaping uses 50 to 85 units and costs $600 to $1,500. The full-face approach often produces a more natural, balanced result because no single area looks noticeably different from the others.
Most patients need 10 to 30 units for the forehead alone. Factors that affect this include your forehead height, muscle strength, and how expressive you are naturally. Men typically need 20 to 30 percent more units than women for the same area. At InjectCo, the clinical minimum is 40 units per session to ensure balanced treatment across related muscle groups.
A full upper-face Botox treatment runs $600 to $1,500 depending on how many areas you treat and the provider’s rate per unit. Adding masseter Botox for jaw slimming significantly increases the unit count and cost, so expect $1,500 to $3,000 for a complete full-face-plus-jaw treatment.
A $12 per unit rate is a good price. The national average for Botox is $10 to $20 per unit, so at $12 per unit. The key question is not just the price per unit but the dosing. A clinic charging $10 per unit but dosing at half the clinical recommendation will produce inferior results at a higher annual cost than a clinic charging $12 per unit and dosing appropriately.
Forehead Botox results typically last 3 to 4 months. Patients with faster metabolisms or high exercise volume may find results lasting 10 to 12 weeks. Those with slower metabolisms often see results persist for 4 to 5 months. Daxxify, an alternative neuromodulator available at InjectCo, can extend results to 5 to 6 months.
Cosmetic Botox is not covered by health insurance. Medical applications of Botox, such as treatment for chronic migraines, hyperhidrosis, or TMJ dysfunction, may qualify for coverage depending on your plan. If you are seeking cosmetic treatment, plan for out-of-pocket costs. HSA and FSA funds typically cannot be used for cosmetic procedures either.
Most patients book two to three sessions per year. Annual cost for maintaining an upper-face treatment at $480 per session runs $960 to $1,440 per year. Using Daxxify at two sessions per year may produce comparable maintenance at a lower annual total for patients who would otherwise need three Botox sessions.
Discount Botox typically involves lower unit counts, not just lower per-unit pricing. Under-dosed treatments wear off in 6 to 8 weeks instead of 3 to 4 months, requiring more frequent sessions and pushing annual costs above a properly dosed clinic. Technique errors from less experienced injectors, including brow drop, asymmetry, and uneven wear, cannot be reversed and must simply resolve over weeks.
Botox, Dysport, Xeomin, and Daxxify all relax facial muscles through the same mechanism, blocking nerve signals to the muscle. The differences lie in unit conversion rates, onset speed, and duration. Xeomin vs Botox and Jeuveau vs Botox are common comparisons worth reviewing if you are exploring alternatives.

