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What Is A Unit Of Botox?

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Botox is a highly individualized cosmetic treatment that promotes young, plush-looking skin for many patients. It eliminates the appearance of wrinkles and smoothes uneven texture in many areas of the face. While it’s such a successful treatment, there are many factors the injector must consider when administering units of Botox. However, many patients wonder what is a unit of Botox and what does it measure? 

Units Of Botox Explained 

Botox injections contain a neurotoxin known as botulinum toxin-A, which is the component of its success. This toxin targets the specific muscles and allows them to relax, alleviating the appearance of wrinkles and aging skin. A unit of Botox measures how much botulinum toxin-A is injected into target areas. General Botox injections come in units of 50-100 but can be adjusted depending on the area and issue it treats. 

Units of Botox For Specific Areas 

Botox injections enhance many facial areas, including the forehead, eyebrows, nasal region, temples, cheeks, mouth, chin, and more. However, the units needed can vary between each location. The desired results can also impact the amount of Botox units needed to achieve the patient’s goal. 

For example, patients who want to eliminate wrinkles in the forehead region are often given 10-20 units of Botox injections in each target area. However, patients seeking Botox for frown lines between the eyebrows are given 25 units of Botox in the specific area of concern.

There are many general suggestions for the amount units administered for specific aesthetic issues in different locations. The severity of the concern can help the injector raise or lower the number of units, depending on how much the patient wishes to correct.  

Importance Of  An Experienced Injector

Facial region and aesthetic goals are not the only factors requiring the injector to adjust the units. Factors like genetics, metabolism, gender, muscular structure, face shape, and prior treatments can all impact the amount of Botox units needed. Patients with a higher metabolism may require higher units of Botox, while women typically require fewer units than men because they have less facial mass.  

While there are general guidelines for administering units of Botox, experienced injectors know when to raise or lower the units depending on the patient’s concerns, challenges, and overall composition. They should be able to combine the patient’s background, goals, and genetic makeup to provide the proper amount of Botox units during the treatment. Botox is highly customizable, so the most essential step for every patient is to find a trained and experienced injector. This will help patients achieve their goals and experience the results for an extended period before requiring another treatment. 

The Best Botox Treatment In Plano 

In Plano, TX, Injectco offers the leading Botox treatment for patients. With an expansive staff of highly trained and experienced injectors, Injectco knows the exact amount of units needed for each patient and their areas of concern. Kiara is the lead injector and an Advanced Clinical Nurse Injector who provides the most all-encompassing Botox treatments in Texas. With centers across the DFW area, Injectco makes it easy and worry-free to achieve your aesthetic goals.

Call us at (817) 214-2610 to learn more and schedule a free consultation. Patients can also book online or reach out through our contact form

Written By:
Kiara DeWitt, BSN, RN, CPN, Advanced Clinical Nurse Injector


Kiara DeWitt, BSN, RN, CPN founded InjectCo in early 2021 while also heading up the neurosurgery + neurology unit at Cook Children’s Pediatric Hospital as lead clinical educator. After completing her Bachelor's degree at Texas Christian University, Kiara realized just how much the aesthetic medicine industry was missing, wishing it was more focused on ethical decision-making and building relationships. Kiara’s dream was to create an atmosphere for her patients where they feel loved, empowered, and comfortable. She believes in a “lead to serve” mentality, hoping to create a more personal connection with both her patients and team alike. Kiara curated a team of 13 professionals across eight clinics, six of which are in DFW, one in Houston, and one in Austin.
Kiara loves nothing more than creating a collaborating, educational approach with her team, and thrives on personal and professional growth opportunities. She hopes that her patients feel heard and encouraged at every InjectCo visit and that they are truly excited about their personalized and well-designed aesthetic treatment plan. This love for education and safety in the industry led her to later found Texas Academy of Medical Aesthetics, an accredited training program that specializes in a 100+ hour aesthetic injector internship where students are able to train and shadow at all eight of InjectCo’s clinics.


Kiara’s patients recognize her and the entire InjectCo team as highly skilled and extremely thorough clinicians. She hopes to continue being a knowledgeable and approachable resource for clinical injectors across the country who are hoping to grow and scale their aesthetic business.

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